The majority of the best natural beauty products offer a natural alternative to preservative and chemical-based options. In this post, we’re highlighting a few of the beauty brands we love, from skincare to affordable natural makeup, to help our readers step into the new year putting their best face forward. 

Beauty Without Cruelty (BWC) 

From hair products to skin care to makeup, this brand lives its mission: to be at the forefront of ingredient consciousness consistent with the values articulated by founder Muriel, The Lady Dowding (wife of the Commander-in-Chief of Fighter Command Air Chief Marshall Lord Dowding B.C.B., K.C.B., G.C.V.O.) in 1959. 

BWC products maintain a strict adherence to their 100% Cruelty Free and vegan ethics. BWC incorporates environmental conscience in all aspects of the supply chain to produce hair, makeup and skincare products which are 100% vegan, fragrance free, carmine free, talc-free powders, paraben free, peg, gmo, gluten, toluene, phthalate and formaldehyde free. 

Mineral Fusion

Mineral Fusion began as a mineral cosmetics brand in 2007 and has since become the #1 natural cosmetic brand proudly offering a smarter makeup that instantly improves your complexion while nourishing the skin, all while being appropriate for even the most sensitive skin types. As product “multitaskers” Mineral Fusion cosmetics also help soothe sensitive skin, moisturizers even skin tone, and eye makeup offers age-defying properties.

As an Environmental Working Group (EWG) VERIFIED™ brand, the wide range of nail polish, hair care, body care, and skin care use select effective natural ingredients to ensure products are free of gluten, parabens, talc, artificial colors, synthetic fragrances, sodium laureth sulfate (SLS) and phthalates. All Mineral Fusion products are made in the USA and many of them are still handmade.

The EWG VERIFIED™ seal is awarded to safer cosmetics that meet EWG's rigorous verification criteria, which includes compliance with strict ingredient standards, good manufacturing practices and robust labeling. EWG is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment. Its mission is to empower people to live healthier lives in a healthier environment.

Eco Bella 

As an organic skin care brand, what sets Ecco Bella (EB) apart is their use of GMO-free soy, liposome VitaminCells, which are made with nutrients that help protect collagen and keep skin elastic and firm. This exclusive formulation allows the nutrients and vitamins to stay protected, keeping the skin care active till the last drop. EB VitaminCells Skin Care contains Ecco Shield, a lutein and titanium dioxide based blue light shield, protecting the skin from computer screen and indoor light, as well as the effects of environmental aging.

 The groundbreaking performance of the botanical ingredients in VitaminCells Skin Care can be tied directly to their unparalleled and powerful skin vitamins. They are uniquely formulated to provide customers with an unprecedented efficacy promise for a more younger, healthier and radiant complexion. Starting with nutraceuticals, applying pharmaceutical standards in the use of botanical extracts, EB identifies specific phyto-actives within the botanical that have proven clinical efficacy for therapeutic results. They are then uniquely encapsuled and protected by a soy liposome to provide extraordinary results to detox blemishes, remove wrinkles, dull skin, refine fine lines while rehydrating and recharging your skin with a youthful, healthy glow. 

The brand uses lycopene from tomatoes for the antioxidants to prevent the formation of harmful free radicals; lutein from marigolds to help improve the hydration and elasticity of skin; beta Carotene from carrots to give skin a golden radiance, making it look younger and healthier; astaxanthin from sea algae to help reduce wrinkles, lighten age spots and improve skin microtexture; Vitamin C from oranges to promote collagen production for firmer skin while protecting skin cells; CoQ10, an enzyme produced naturally to neutralizes free radicals, and energize cells for healthy skin; and Vitamin E and tocotrienols, essential body nutrients from soy and palm that are 50 times more powerful than Vitamin E alone.

Andalou Naturals

Andalou Naturals' skin care products with Vitamin C may help fight sun damage and promote brighter, more even skin tone in normal and combination skin types. With ingredients from nature, the brand only uses ingredients that are organic, non-GMO, gluten free, sustainable, fair trade, and cruelty free. Every Andalou Natural's product—including masks, creams, serums, moisturizers, cleansers, and toners—uses nature's antioxidant defense solution to protect and support healthy skin and hair. 

As the first Non-GMO Project Verified beauty brand, their commitment to uplifting people and the planet is reflected in the suite of hair products, cleansers, lotions, serums, facemasks and more. The founder of the brand, Stacey Kelly Egide, was passionate about pushing the boundaries of beauty, science and the empowerment of women. “For Andalou Naturals, my goal was to create an empowerment brand with a mission to influence the industry to do better.”

PhytoCellTec® Fruit Stem Cell Science is their signature innovation and is formulated within their products by using a blend of nature’s bioactive stem cells from the Heirloom Apple, Grape, Swiss Alpine Rose, Argan Tree and Hemp Plant to target skin cells, support skin protection, restoration and radiance. The brand also infuses Fruit Stem Cell Science®, with unique and innovative ingredients such as Turmeric, Kombucha, Purple Carrot, and Probiotics to provide skincare solutions to target skin concerns.

As the top selling US Skincare Brand in the natural channel, their formulations are 98% Nature Derived, Gluten Free, certified Cruelty Free, 100% Vegetarian, and offer a unique and large selection of products that are Vegan Friendly. In 2011, Andalou became the first beauty brand to achieve 100% Non-GMO on every single product, and plans to always maintain this status. Ingredients are non-genetically modified, without the use of pesticides and unnecessary harsh chemicals. Andalou also adopts the Superior Source Ingredients Standard, to demonstrate the brands’ commitment to utilizing quality and sustainably sourced ingredients that adhere to meaningful standards.

We’re proud to partner with conscious brands like BWC, Mineral Fusion, Ecco Bella, and Andalou Naturals as they go the extra mile to ensure their products are effective, yet wholesome. Are you looking to join our Brand Partnership Program? HealthyTrader is your strategic marketplace partner providing end-to-end compliance across various platforms including: Amazon, eBay, and Walmart. We will protect your brand, grow your sales, and ship your products from our warehouse. Learn more.